Upsell and Cross-sell in Odoo E-Commerce to Increase Revenue

In eCommerce, both techniques are employed to optimize revenue by increasing the amount a customer spends with your business. Upselling is the practice of encouraging customers to purchase a comparable higher-end product than the one in question, while cross-selling invites customers to buy related or complementary items. Cross-selling and upselling are techniques that focus on providing added value to customers, as opposed to limiting the sale to only the product the customer is interested in. 

Odoo ERP enables the provision for both up-selling and cross-selling. Businesses can use both the cross-sell and upsell techniques to grow their profits.  In this blog, we will discuss how upselling and cross-selling is made possible in Odoo/Open ERP software.


Upselling involves a sales associate working to get a customer to spend more money on an upgraded version of something they were already looking at purchasing. The definition of upselling is selling a more expensive version of a product that the customer already has (or is buying), or to add extra features or add-ons to that product. Whenever I’m buying a 27” TV and the salesperson offers me a 32” TV or an extended warranty, that’s an upsell.

To add alternative products;

In order to maximize your revenue, suggesting pricier alternative products is strongly advised for basic items. That way, your customer will spend more time browsing your catalog.  
>>Now you can select the  Alternative Products.
>>Go to the Sales tab of the product detail form.  You don’t publish too above three alternatives, on the other hand, your customers will be confused. 
Here the suggested products space is where we will include the extra variants of the products for carrying out upselling.
Now go to the customize menu of the product web page and then turn on alternative products.

Cross-selling is a sales technique that identifies related and complementary products to the items being purchased. Cross-selling is used across many different industries, for example, retail, banks, and restaurants. Business owners can use cross-selling sales techniques in-store and online. In eCommerce, cross-selling is often utilized on product pages, during the checkout process, and in lifecycle campaigns.

To add the accessory product;

Now you can select the accessories in the Sales tab of the product detail page and add the accessory product.

Supposing whenever there are various accessories added to the cart, an algorithm is there to find out the best accessory.

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Optional products:

Optional products are directly similar to the item added to cart (e.g. for Conference Chair: warranty, armrest, LED base lighting, extra components). At any time the main product is added to cart, such a new screen pops up showing as an extra step.

To add optional products:

First of all, you have to install eCommerce Optional Products in the Apps menu. At that time remove the default filter to search on add-ons as well, on the other hand only main apps show up. Select optional items from the Sales tab of the product detail form.

cross sell optional install

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