One of the digital communication channels is Email Marketing, and usage of emails is high nowadays due to business and commercial purposes. Email marketing is the use of email to advertise products or services at the same time developing relationships with potential customers or clients. 

Email marketing is one of the most cost-effective marketing strategies for small businesses. Email marketing is the technique of using electronic messages to promote sales products, educate customers, and encourage sales. The email marketing app is basically customer relationship management (CRM) but can be found in a separate Odoo app.

“Odoo Email Marketing” solution provides an easy solution to create personalized emails. Email marketing solution, not only are you able to distribute your newsletter in a quick and standardized manner but also track the results of your campaigns. This means that information including the share of open emails, open rates, click rates, bounced emails, etc. is always close at hand.

Odoo Email Marketing provides comprehensive support for planning, implementing, and evaluating email marketing campaigns. This feature allows you to manage and review the delivery of messages as well as their status.

Several advanced features and tools enrich your email marketing programs and help manage the campaigns more efficiently.

In this blog we will let you know how you can create a Mailing List in Odoo V15.

To start this first you have to install an Email Marketing module from the Odoo apps.

65Ihb DHutwBnpEmiyT4BplgmcpEZa8eZLHBXKufUBoth74kpRyDot6w RY8USewzknizkjBL1d2oW2UO59lIiYm706rHToL6Pv97ADJllJ2rTpaeYkiwlr7I DKoBWM8oEVF61n

From the above image you can see that an Email Marketing Module is already installed for me. Now click on the email marketing module.

kI D5WQ4mD2gkeP

After clicking on the icon you will come to the dashboard of the Email Marketing Module. For reference you can see the screenshot below.

fCIHboHTACn867MlSvoFubViAentrutE55Hy0tKHiQG2Q2nEUC2p2eFzZbafixx7bUsWybT5UeK zg7XugLKv3qUidG U9e

The home dashboard of Odoo contains Email Marketing that maintains the Mailings, Mailing Lists, Reporting, and Configuration.

The dashboard of the Mailing tab helps to create a new email for any essential purpose.

De5Mf 7bY6NlXokvFNm0A5Zol SBdheIzPiBTPk5ZHCU66qvf0Dx1loKCGDoIrkkzSa4daBv7LREdvn2UTCM8MwIffkUMT0I A9hWv oJ

Now we can create a new mailing click with help of the “Create button”. Create a button to assist in sending the email to anyone regarding a particular subject. You can add the Subject, select Recipients, and choose a template to send an email. It is easy to deliver emails to your clients.

dKQNIeR2cEj5Xo0D5DpD9MN6T hmNZXBm8bnIGrZDwSGb TwPFGgPVoLCo5yf7zCNazADoGzzNWuFTcJafDyXJbP2U0ZepwA2K0xO rFN6oIbAWmIgqIf

Now you can fill in the required details. Here, the subject is the name of the mailing and the recipient is the person to receive the mail. Here we are choosing the type of recipient instead of a particular recipient and these are : Mailing List, Quotation, Lead/Opportunity, Attendee etc.

Configuration : The configuration menu in an Email Marketing dashboard assists in enabling email functions. We can manage campaigns and our emails by enabling the Mailing Campaign option. 

Email Marketing > Configuration > Setting > Enable Mailing campaigns, Dedicated Server and save the changes.

iGh9qVMiUqJh9F1Tie4lxkfqiVCwpldPv1GtfiGkVkxgOFmnllfhhBSlVWeCYekQDc8xaJ5NGpIry5RIXTMeAOOCWEiCm dD

How to Create Mailing List : Mailing lists can be a goldmine for your company’s marketing department as they can provide leads for sales, focus groups for testing new products, and consumers to provide feedback on satisfaction. Mailing Lists ensure customer feedback, tests group products, and boosts sales. To create this list go to the Email Marketing > Mailing List > Select Mailing list from the drop down menu.

St1Nf3egZwSba8cyt8B2whVwT035mJKi6f0Fv6UrOKYdkLXvcIYdNHzN BZ5dzl6DPaPSQsepjdCDav5 tC r kqafPYI4A116Z
zQkLM6wD6ZMov07tbmwlEt4K Bn0M0YT7m 6QTdgjcgJHxeQhvvsSVaIcHLCFvkHxdZ8ro9mtRc1dbbjSjaNCtmm1rneZq1io hOrQFWwCRMKv25Od 5SDXcaCDeLvb3rbl5lvq

The main page shows Create button, Imported Contacts, and Newsletter. We can develop a new mailing list using the “Create Button”.

When you click on the Create Button, a new window will appear that consists of the name of a Mailing List and a Public enabling option. When we tick the option, the mailing list is accessible by the recipient in the unsubscription page to allow him to update his subscription preferences.

v rwO QW10S74cwGruTFgFHtgNutuuqtakKLZIzqybXM CYg6ITr1xn1LC6nnS1hz r58NAuGbVNzwRqh0SoCY2iGTtT v9T8MueWLhJn4z icdELvXfY28WCfJbN1SyYgO Wodg

When you fill in the details then click on the create button for further process. You can see a “Discard Button” also with Create Button. If you want to close the process then you can click on the “Discard button”.

CmCHvptGyZVY0Tcb5T2Usmy3PQpYCW9a8PQfX8NeuznmVs38Ak60Mz4Khtk4sOpB8HEQwZUWXM3Bb1bdqD711AIb9gh kbQpySQi yDbfK fK1Owr nCs NwDrS7L9tn Kuw prc

From the above highlighted image you can see that a new mailing list is created.

Imported Contacts : As you can see from the above image there is an imported contacts list which contains only 2 contacts. We can see the number of Recipients and Mailings at their dashboard. 

Scp09TDeVlJvwJpEERdiA vdnt mYu 0HowEpA2I2IYPDZyexmflZsNxnmtqtDhAC9cpYzTiu0Ej

You can make some changes with the help of the edit button and when changes are done you have to save the changes.

ksuT67lGQhEtQo53 5ahf3 jsHym7wLmxsYmBRMJSPRwu2aSRN0Dfm2DdC1ktlr4XI414

Newsletter : The dashboard of mailing lists also shows the title Newsletter. By clicking on the Newsletter title, we can see the Mailings, Recipients’ numbers, percentage of Bounce, and Opt-out in email.

lzII9zxWtGAHsRfnv5cx0jt 2vD2NO3t4GKHKaUnqIyTEaIfuX8Ngzjx7yIU4y2eh4Dw9bQcI2LWPiVbFp hDSPT2OqNPtzfj4rCkBlpgBgMhr3cQLN3cgKkajLljEiLv8iACgCU

Mailing List Contacts : You can find the Mail List Contacts under the Mailing List Tab. For reference you can see the screenshot below.

3Jt9z1vbO2rzQkus5f7kWotYJu792KZkrAAs2ZtslHLFXK3fU P jGyjGhquI4nNNW1LTOSvcd jL3kCz95097JsrgVwbQB3t2QSWGNvNv7eWO7mO wgkDkA6zj8XYm9WciccpqU
4NUrVHenBkvV i4HPnPsf1xMMCvHJ6Jz3LqffJJRW Lqt7fLWPm 1M3q4Hdh2p9xubYDdbXrNcD9exgt sr53 ox5SEDNt9IYvupCgQMIL 9WZUM9 phiYhOijG P4

Mailing List Contacts see a list of all contacts under all your mailing lists, and the ones you individually created here.

Open a contact form to see or add different mailing lists to which the contact is or will be part of. Choose any contact from the list and open this. You will see all the details inside this.

dl22ki4QePQX3pE2Y0aOSrUWPcRFdPk 9KzfCBu4XZC5S7VpMLXSa8fKlke0rCcB5sP42mcEJ2ZcyW3b QnXPbc9aMu5sx7ahI96l00LzkzGfMLfVOa f2Lh9u gQK1JI3MP EvI

The advanced features in Odoo assist in sending emails to customers quickly with a unique mailing structure that makes Odoo different from others. 

I hope this information is helpful for you and if you like to read more blogs written by us click on the Planet-Odoo

Leave a Reply

Your email address will not be published. Required fields are marked *